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Dreaming the Possible Dream

A new book takes aim at a wide range of cruelties to animals—and provides a roadmap for moving beyond them

In his new book, The Bond: Our Kinship With Animals, Our Call to Defend Them, Wayne Pacelle, president and CEO of The Humane Society of the United States, takes a broad look at the origins of the human-animal bond and the severing of that bond in the industrial era, and goes on to present a vision for a new humane economy. The Bond tackles issues ranging from factory farming to the ongoing cruelties of the Canadian seal hunt to the challenge of ending pet homelessness and euthanasia.

In the sections excerpt below, Pacelle writes about one of the ongoing difficulties facing both pets and the animal shelters that care for them: the inherent cruelties and misleading marketing of pets born in puppy mills. “If another 20 percent of pet owners acquired their next dog from a shelter—or a total of 45 percent of all people with dogs—we would solve the problem, and every healthy dog would in time find a home. With a decent marketing campaign and some money behind it, along with a lot of hard work, there is no reason we cannot get there by 2020,” Pacelle writes. But one of the challenges in getting there, he notes, is taking on the industries that are more concerned about profits than animals’ lives.

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