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357 Channels and Nothing On? Tune in to Your Next Pet

Comcast On Demand brings shelter animals to a wider audience

Comcast On Demand brings shelter animals to a wider audience

Cameraman Bret Van Blaricom films a dog at the Placer SPCA in Roseville, California, for Comcast’s On Demand Pet Adoptions program. COMCAST
Insomniacs in Utah, California, and Washington, D.C., have a new place to go when they get tired of 3 a.m. reruns of “Hogan’s Heroes” and the endless slew of press-the-flesh reality dating shows: their local animal shelters.

Designed to allow viewers to choose their own material and watch it when they want, Comcast’s On Demand service works a lot like TiVo: Viewers can select programs to watch when they choose, fast-forwarding or rewinding at their own speed.

Starting last year, along with the movies and sitcoms available in other markets, viewers in Salt Lake City could also get Comcast’s On Demand Pet Adoptions—video segments from the Humane Society of Utah featuring an adoptable pet romping or purring with a shelter employee who explained the needs and qualities of the animal.

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