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Off Leash: Selling Your Message—From a Machine

Vending machine company gives shelters the opportunity to raise money and get attention

Vending machine company gives shelters the opportunity to raise money and get attention

The Animal Rescue League of Iowa has something in its facility guaranteed to make your shelter’s soda machine jealous: a vending machine that bears the ARL’s logo, boasts eye-catching animal images, and features the ultimate accessory—an attached donation box. The machine became a fixture at the shelter last fall, after a company called All Brands Vending Resource asked the organization to give one of their new machines a test drive.

A conversation between the company’s national sales manager, Bill Fankell, and his wife sparked the idea. The Iowa company had produced personalized equipment for the likes of General Motors and Ford, and Fankell was seeking new concepts: “Almost out of frustration, I said, ‘What else could we put on vending machines?’ and my wife … [said], ‘How about animals?’ ”

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