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Show Me the Money: Let Your Mouse Do the Walking

Cats help raise funds for a Florida shelter by doing what they do best—nothing

Cats help raise funds for a Florida shelter by doing what they do best—nothing

istockphoto.com/Jennifer Oehler
When shelters and rescue groups want to raise money, they often turn to dog walks. If planned well, the events can bring in a lot of donations while providing some fun for local residents and their pooches. But a cat walk? It’s easy to imagine the scene: cats biting their collars in irritation, batting bugs and stalking squirrels, sprawling across the grass to sunbathe, and essentially ignoring anything their humans try to get them to do. And that’s assuming their owners were able to get them into cat carriers in the first place.

The SPCA of Central Florida found a solution: If you can’t take the cat to the walk, take the walk to the cat. Special events manager Robin Longley came up with Meow March, a virtual cat walk. “It’s very difficult to have a live event with cats,” she says, “so we were trying to think of a way to reach out to our clients that have cats and who are very passionate supporters of the SPCA of Central Florida.” Thanks to the Internet, more than 100 kitties and their people stayed home last March while raising money by “walking” from Florida to Washington. The event brought in $14,255—including a $1,000 donation—for cat and kitten care.

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