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Don't Forget About Us

Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption

Animal shelters house a lot more than cats and dogs—you’ll often find cages and aquariums filled with rabbits, guinea pigs, mice, rats, hamsters, a variety of birds, turtles, reptiles, and other critters.

But most people don’t realize shelters have such a menagerie.

At the Dumb Friends League in Denver, small companion animals like hamsters and guinea pigs are displayed prominently at the front of the adoption area—and they regularly surprise visitors, says Theresa Geary, vice president of operations. “You’ll hear people say, ‘I had no idea that you would have these animals.’ We’re definitely seeing an awareness growing over the years, but for some people, it’s not the first thing they think.”

It often takes extra effort and a little creativity to raise the profile of small animals—and various shelters and rescue groups tackle the problem with a mixture of education, special events, and savvy marketing.

 Read the full article.


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