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Off Leash: Putting the 'Fun' in Fundraiser

Shelters rely on wit, imagination, and style to devise successful events in tough times

Shelters rely on wit, imagination, and style to devise successful events in tough times

What do snowshoes, drag queens and Humphrey Bogart have in common?

They all played an important role in unusual fundraisers that shelters around the country dreamed up this year, helping to keep the dollars rolling (or trickling) in during tough economic times.

Here’s a smattering of the wacky and wonderful events shelters have put together to beat those recession blues.

1
Every New Year’s Day for the past five years, the Humane Society of Washington County in Hagerstown, Md., has hosted The Polar Bear Plunge, during which participants—some in outlandish costumes—pay a $25 entry fee to take a dip in the icy Potomac River. Most of them last about 30 seconds. Businesses donate money to sponsor the event, which typically grosses $6,000 to $7,000.

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