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Kitties, Lindy Hopping, and Bathtub Gin

At this Jazz Age-themed event, hepcats raised funds for real cats

  • Brochure from The Great Gatsby Gala

    The Great Catsby gala, true to its name, was branded with the image of a stylized feline wearing a long, flapper-style strand of pearls. LUMINARIAPHOTOGRAPHY.COM

In the age of the Great Recession, when we’re buying generic-brand cereal and putting off vacations, when we’re cutting back and scrimping and trying to save cash, what better way to bring out the animal-loving glitterati than an event that harkens back to the days when excess was still chic, a heady champagne bubble unpopped by the knowledge of the colossal economic hangover to follow?

We’re referring, of course, to the Roaring Twenties, the era of jazz and flapper skirts and speakeasies, of gangsters and Busby Berkeley dance numbers. And, of course, the era of F. Scott Fitzgerald’s classic novel of towering class-climbing aspirations, The Great Gatsby.

With the creative brainstorming and marketing help of the Philipson Group, Lollypop Farm (also known as the Humane Society of Greater Rochester) put an animal twist on the glitz and glamour of the legendary parties at Gatsby’s West Egg estate, figuring the theme would make for a gala that would stand out as unique in a region which, says Jenny Hatch, the shelter’s associate director of development, is often cluttered with fundraising events competing for donors’ interest and financial support.

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