No wonder we often feel that we’re experiencing information overload: A 2011 study found that each of us is bombarded by the equivalent of 174 newspapers’ worth of information a day. How do you cut through the noise and rise above the sheer volume of information to reach the supporters you need for your lifesaving work?
When you hear the words “board of directors,” do you feel stressed out? Frustrated?
If so, you may have something in common with your board members.
In a recent Stanford University survey, over a quarter (27 percent) of nonprofit board members said they do not believe that their colleagues have a strong understanding of the mission and strategy of their organization, and over half feel that their fellow board members lack a full understanding of their own roles and responsibilities.
A dog walks into a bar, jumps up on a barstool and says, “Hey, how about a drink?” The bartender stares for a moment and replies, “Sure, the toilet is around the corner.” Silly as this old joke is, we all know the feeling: Sometimes the results of our best efforts at communication are disappointing.
The sheltering and rescue field is all about the human-animal bond. Adoption programs aim to facilitate and enhance the bond between people and pets. We rely on the strength of this bond to drive the donations that make our work possible. But equally, we know the frustration of seeing the bond strained to the point of people surrendering their pets.
Cars, mattresses and pets—no obvious connection, yet there is one similarity: All are infrequent acquisitions. Statistics show that people buy a car every 10 years and a mattress every seven years. While those of us working in animal welfare see pet adoptions almost every day, the average person only acquires a few pets over the course of a lifetime.