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Danielle S. Tepper

Danielle S. Tepper is an email marketing strategist at The HSUS.

Content by Danielle S. Tepper

  • Magazine Article

    A method to your messages

    Mixing old and new technologies to reach the most supporters

    As technology continues to evolve, shelters face a dizzying array of options for communicating with their supporters. Should you stick with the tried-and-true print newsletter? Concentrate on email blasts? Devote more time to the (sometimes scary) world of social media? Our “101” offers tips for finding the right mix of approaches to promote your message and attract adopters, volunteers and donors.

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  • Magazine Article

    Need a boost?

    His surname may be Katz, but Ethan’s heart has gone to the dogs—in this case his family’s rescue pooches Fly (left) and Brooklyn.

    T-shirt sales strengthen fundraising efforts

    Eight-year-old Ethan Katz didn’t start off wanting to rescue dogs for his ninth birthday—he wanted to be a dog. But when his parents declined his request for a $700 mascot costume, he decided that saving canines was the next best thing.

    The Stevensville, Md., native did his homework and found Booster.com, a website that helps philanthropy-minded folks design and sell custom T-shirts to raise money for a cause or organization.

    Ethan had no trouble choosing a charity. His family had recently adopted their youngest dog, Brooklyn, from City Dogs Rescue in Washington, D.C.

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