As technology continues to evolve, shelters face a dizzying array of options for communicating with their supporters. Should you stick with the tried-and-true print newsletter? Concentrate on email blasts? Devote more time to the (sometimes scary) world of social media? Our “101” offers tips for finding the right mix of approaches to promote your message and attract adopters, volunteers and donors.
Eight-year-old Ethan Katz didn’t start off wanting to rescue dogs for his ninth birthday—he wanted to be a dog. But when his parents declined his request for a $700 mascot costume, he decided that saving canines was the next best thing.
The Stevensville, Md., native did his homework and found Booster.com, a website that helps philanthropy-minded folks design and sell custom T-shirts to raise money for a cause or organization.
Ethan had no trouble choosing a charity. His family had recently adopted their youngest dog, Brooklyn, from City Dogs Rescue in Washington, D.C.