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Jim Baker

Jim Baker is a former staff writer for the Humane Society of the United States.

Content by Jim Baker

  • Magazine Article

    Timing is everything

    Humane Alliance launches When To Spay effort to promote spay/neuter at 4 months

    Many pet owners wait until age 6 months to spay or neuter their animals, but that’s enough time for an accidental litter to appear.

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  • Magazine Article

    Ovation for Omaha

    In 2012, the Nebraska Humane Society provided dog-bite prevention training through its grant-funded program known as Be-A-Tree to more than 5,000 elementary schoolchildren, like these students listening to ACO William Gray.

    For the first time, a humane society wins NACA's top animal control award

    It’s no secret that many humane societies these days are dropping their animal control contracts. So it may come as a surprise to hear that the National Animal Control Association (NACA) gave its 2013 Outstanding Animal Control Agency Award to the Nebraska Humane Society (NHS) in Omaha, recognizing the shelter for its work in 2012.

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  • Magazine Article

    How much is that doggie sweater in the window?

    It takes time for a shelter thrift store to establish a reputation in a community, build a customer base, and attract donors who will contribute quality items to the store. The Pick of the Litter, the thrift shop of the Peninsula Humane Society & SPCA in Burlingame, Calif., has been in business for more than 40 years.

    Thrift stores turn secondhand goods into treasure for shelters

    Customers come to the Blue Ridge Humane Society thrift stores to shop, but they may stay to dance.

    “We’re known for our crazy sales,” says Terri Thompson, director of retail and community outreach for the shelter, located in Hendersonville, N.C. One of the most popular sales they’ve had was Dare Day. Customers who wanted a discount had to reach into a basket and draw a slip that might ask them to tap dance for a minute, sing “Twinkle, Twinkle, Little Star,” or recite a tongue twister.

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  • Magazine Article

    Blow me away

    The Washington Humane Society came up with its “Catnado” adoption promotion last July, when it was facing a crisis of kitten and cat intake. The promotion went viral on social media, and 61 felines quickly found homes.

    Weather-related marketing campaigns whoosh kitties into new homes

    Good timing and a flash of creativity combined last summer to create a hilarious adoption promotion at the Washington Humane Society (WHS) in the District of Columbia.

    The shelter was experiencing an even greater influx of cats and kittens than normal. At their regular Monday morning meeting on July 15, Scott Giacoppo, vice president for external affairs and chief programs officer, discussed the crisis with staff members.

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  • Magazine Article

    The wonder down under

    Animal Welfare League of Queensland volunteer Nari takes a shelter dog out for some exercise and enrichment. Using Getting 2 Zero strategies it developed in the Gold Coast, the shelter reduced its euthanasia rate to 9 percent for dogs and 24.9 percent for cats in 2009-’10.

    Communities across Australia embrace progressive shelter's model to reduce euthanasia

    Australia's animal shelters face many of the same companion animal issues as their North American counterparts. The Animal Welfare League of Queensland found itself in a unique position to tackle the challenges of an entire city, creating a comprehensive model to build a broad coalition of stakeholders--and spread awareness of the problems throughout the community. With a successful track record in its own backyard, the shelter has set out to share its "Getting 2 Zero" model across the nation.

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  • Magazine Article

    Rooting for the underdog

    Matthew Bershadker, named in May as the ASPCA’s new president/CEO, believes he’s found the perfect career—one that allows him to work on behalf of animals, while satisfying his need to address injustice in society.

    The ASPCA's new leader strives for a more humane world

    The ASPCA's new top dog, Matthew Bershadker, steps into the job with a solid background in working to address societal issues as well as an impressive track record of leadership.

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