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Rob Blizard

Rob Blizard is an independent nonprofit management consultant focusing on fundraising, marketing and communications for animal protection organizations. With 20 years of animal welfare experience, he has served as executive director at the Norfolk SPCA, as well as in fundraising management positions at the Humane Society of the United States and Washington (D.C.) Animal Rescue League.

Content by Rob Blizard

  • Magazine Article

    A lasting legacy

    Illustration by Shaina Lieberman, HSUS

    Planned gifts can ensure your organization’s future

    Ever wonder how to tap into animal lovers’ desire to leave a legacy? A veteran fundraiser explains the different forms of planned giving, including bequests, and how your organization can pave the way to what will likely be the largest donations you’ll ever receive.

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  • Magazine Article

    Sealed with a kiss-and scads of marketing savvy

    A panel discussion of best practices in direct mail for animal welfare groups

    Direct mail often provides a crucial fundraising stream for animal welfare organizations. What techniques and messages are working well today? Nonprofit fundraising experts offer their thoughts on the latest trends.

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  • Magazine Article

    Helping them help you

    Board members should be helping with fundraising, whether it’s doing the actual “ask,” or building the relationships that can create reliable (and generous) donors down the road.

    Engaging your board of directors to raise funds

    Your shelter’s board of directors, with their deep commitment to your cause, should be helping to boost your fundraising efforts. Here’s how to get them involved.

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