Animal Care Expo Online on-demand is available through November 1, 2020

You’ll get to experience much of the same incredible content that would have been offered in San Antonio, including an exhibit hall. Plus, you can still earn continuing education credits. Register now!

If you’ve already registered for Animal Care Expo Online, log in here to view on-demand content until November 1, 2020. If you’ve registered within the last week, please wait for an email from us to confirm that you now have access to the conference.

Long gone are the days when an organization should focus on the size of their social media following as the sole metric of success. Today, with so many social channel options to choose from and ever-changing algorithms, it is more important than ever to consider engagement as one of your top key performance indicators. PetSmart Charities set out to re-establish our Facebook, Instagram, Twitter, YouTube and LinkedIn channels to drive engagement (initially undefined) by defining audiences, creating strategies, developing content, establishing media spend, and optimizing and testing. We will share some of our key findings and notable mistakes, reinforcing why engagement is now our primary metric.


Thursday, July 23 | 11:30am to 12:10pm Marketing/Fundraising Standard

More Marketing/Fundraising sessions