Block by block

Reaching your community means getting outside your doors and knocking on theirs
Back when Matt Piccone worked for a cable company in Rochester, N.Y., his job was to disconnect people who were stealing service. “I was in and out of 200 yards a day unannounced,” he says. In those yards and back alleys, he found more than illegal cable hookups: He saw dogs tied up all day, animals in need of veterinary care and stray cats struggling to care for their litters.