There is no one-size-fits-all strategy for this since there are so many variables in every community. But there are some critical elements to assess and build on depending on your local resources and the demographics of your area.
- First, we recommend that you review this report of our findings from social research we did with pet owners from under-served communities. This research changed the course of spay/neuter outreach and messaging in the animal welfare field and can save you from wasting time and energy on the wrong approaches!
- Then – Pets For Life! Read this chapter from the Pets For Life toolkit on Effective Spay/Neuter Outreach. Have you considered how your outreach methods may be keeping you from reaching your target audience?
- Our PFL Data Report includes a wealth of information that can help you find your target audience and how to reach them.
- The ASPCA offers a helpful resource on different models for spay/neuter programs. Don’t get stuck on one model idea – make sure you are filling a need in your community, not duplicating efforts!
- Don’t forget community cats! In many communities across the country, most of the shelter intake comes from community cats and their offspring, not owned dogs and cats. It’s important to make sure that your resources and services are addressing the greatest need!
- It's important to remember that the decision to spay or neuter a pet is an important one for pet owners and for some, quite difficult. Offer information on the benefits of spay/neuter and be open to the conversation.