Transparency is essential for building trust, both with the public and other shelter and rescue partners. Keeping records and providing them upon request, or even posting them on your website, is one way to show potential adopters and partners that you manage a professional and well-run organization. Rescue groups should readily share information about their operations, experience and the animals in their care. They should also always be up front about how donors’ funds are used and the impact they make, an animal’s outcome, policies and procedures for adopting and fostering and all statistics, such as the number of animals in the organization’s care. Transparency also means allowing people to visit your facility (if you have one) or the foster homes where your animals reside (unless personal safety is an issue). Make it easy for people to contact your organization by providing current contact information on your website and responding to inquiries promptly.