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The Shelter Pet Project

The Shelter Pet Project is the first national public service announcement campaign created to bring together animal welfare organizations to increase pet adoption and save more lives. A collaborative effort by The Humane Society of the United States, Maddie’s Fund and the Ad Council, The Shelter Pet Project breaks the stereotypes associated with shelter pets by allowing real-life adopted pets to showcase just how amazing they really are. Join us in making adoption the first option people consider when they decide to add a new pet to their families! For more information visit theshelterpetproject.org

Most recent Tools and Resources > The Shelter Pet Project

  • Blog Post

    Why we should celebrate adopted pets online

    The power of social media still moves people (and can help you place homeless animals!)

    Wouldn’t it be wonderful if you could help get more pets adopted—without spending any money or even getting up from your chair? And have fun while you’re doing it? 

    On Thursday, Dec. 7, you’ll have the chance to do just that, when you join The Shelter Pet Project for its Eighth Annual Celebrate Shelter Pets Day.

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  • Magazine Article

    Garfield gets (a little) serious

    Garfield—Jim Davis’ lasagna-loving, Monday-hating protagonist—is helping to spread the word that wonderful companions can be found in animal shelters.

    The iconic cartoon cat lends a paw to the Shelter Pet Project

    Who knew he had it in him?

    Garfield—that famous (and famously self-centered) cartoon cat, who’s been known to spar with his canine housemate Odie and torture his owner Jon—actually cares about his fellow creatures.

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  • Blog Post

    Approaching adoptions from a fresh perspective

    What do social media pet stars Toast Meets World, Keyboard Cat and Hamilton Pug have in common? They’re the latest Internet phenoms featured in the new round of public service announcements (PSAs) from The Shelter Pet Project.

    Partnering with Maddie’s Fund and the Ad Council, The HSUS helped launch The Shelter Pet Project as the first national PSA campaign created to bring together animal welfare organizations across the country for one unified goal: to increase pet adoption.

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  • Training/Event

    Introducing the Adopters Welcome Approach: Finding, Engaging and Supporting More Adopters

    The Humane Society of the United States

    Learn how approaching adoptions from a fresh perspective can help you increase and enhance happy matches. This session will cover the “why” behind Adopters Welcome, by examining how research on adopters and adoption related strategies is leading to greater adoption success that you can bring to your community. This is the first in the series of five Adopters Welcome webinars.

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  • Training/Event

    Adopters Welcome Marketing: Find and Attract More Adopters

    The Humane Society of the United States

    The final archived webinar in our Adopters Welcome series will explore how marketing can help you overcome barriers to adoption. Discover ways to make sure you are finding and engaging all potential adopters in your community by meeting them where they are.

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  • Training/Event

    Adopters Welcome Counseling: Practicing the Conversation

    The Humane Society of the United States

     A basic conversation can be transformed into one that builds a relationship between your agency and adopters. Webinar four in the Adopters Welcome series provides tips and tricks you can use when implementing a conversation-based adoption program. Walk away with examples you can put into action immediately. This session will help leaders responsible for counselor training and supervision, as well as counselors interested learning valuable insights for their position.

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