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The Shelter Pet Project

The Shelter Pet Project is the first national public service announcement campaign created to bring together animal welfare organizations to increase pet adoption and save more lives. A collaborative effort by The Humane Society of the United States, Maddie’s Fund and the Ad Council, The Shelter Pet Project breaks the stereotypes associated with shelter pets by allowing real-life adopted pets to showcase just how amazing they really are. Join us in making adoption the first option people consider when they decide to add a new pet to their families! For more information visit

Most recent Tools and Resources > The Shelter Pet Project

  • Blog Post

    Why we should celebrate adopted pets online

    The power of social media still moves people (and can help you place homeless animals!)

    Wouldn’t it be wonderful if you could help get more pets adopted—without spending any money or even getting up from your chair? And have fun while you’re doing it? 

    On Thursday, Dec. 7, you’ll have the chance to do just that, when you join The Shelter Pet Project for its Eighth Annual Celebrate Shelter Pets Day.

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  • Magazine Article

    Garfield gets (a little) serious

    Garfield—Jim Davis’ lasagna-loving, Monday-hating protagonist—is helping to spread the word that wonderful companions can be found in animal shelters.

    The iconic cartoon cat lends a paw to the Shelter Pet Project

    Who knew he had it in him?

    Garfield—that famous (and famously self-centered) cartoon cat, who’s been known to spar with his canine housemate Odie and torture his owner Jon—actually cares about his fellow creatures.

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  • Store Product

    Adopters Welcome Manual

    Looking to improve adoptions? Adopters Welcome, a new manual from The Humane Society of the United States, will help you expand your pool of potential adopters, increase both staff and adopter satisfaction with the overall adoption experience and ensure adopters succeed with their new pets at home. Research, strategies and practical tools including downloadable templates, allow you to implement its recommendations immediately. Written for shelters and rescue groups of all type and sizes, theAdopters Welcome manual is the essential tool to place more pets in loving homes.

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