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The Shelter Pet Project

The Shelter Pet Project is the first national public service announcement campaign created to bring together animal welfare organizations to increase pet adoption and save more lives. A collaborative effort by The Humane Society of the United States, Maddie’s Fund and the Ad Council, The Shelter Pet Project breaks the stereotypes associated with shelter pets by allowing real-life adopted pets to showcase just how amazing they really are. Join us in making adoption the first option people consider when they decide to add a new pet to their families! For more information visit theshelterpetproject.org

Most recent Tools and Resources > The Shelter Pet Project

  • Blog Post

    Approaching adoptions from a fresh perspective

    What do social media pet stars Toast Meets World, Keyboard Cat and Hamilton Pug have in common? They’re the latest Internet phenoms featured in the new round of public service announcements (PSAs) from The Shelter Pet Project.

    Partnering with Maddie’s Fund and the Ad Council, The HSUS helped launch The Shelter Pet Project as the first national PSA campaign created to bring together animal welfare organizations across the country for one unified goal: to increase pet adoption.

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  • Training/Event

    Introducing the Adopters Welcome Approach: Finding, Engaging and Supporting More Adopters

    The Humane Society of the United States

    Learn how approaching adoptions from a fresh perspective can help you increase and enhance happy matches. This session will cover the “why” behind Adopters Welcome, by examining how research on adopters and adoption related strategies is leading to greater adoption success that you can bring to your community. This is the first in the series of five Adopters Welcome webinars.

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  • Training/Event

    Adopters Welcome Marketing: Find and Attract More Adopters

    The Humane Society of the United States

    The final archived webinar in our Adopters Welcome series will explore how marketing can help you overcome barriers to adoption. Discover ways to make sure you are finding and engaging all potential adopters in your community by meeting them where they are.

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