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  • Magazine Article

    (Fund)raising the bar

    Barks & Brews raises around $32,000 for Dakin Humane Society in Springfield, Massachusetts, each year.

    Shelters and rescues team up with breweries to raise money for animals in need

    Dakin Humane Society’s Barks & Brews fundraiser at Fort Hill Brewery in Easthampton, Massachusetts, is a “parade of dogs all day long,” says director of development and marketing Stacey Price. Now in its fourth year, animal lovers spend the day with their dogs, enjoying food trucks and home-made dog treats, training demonstrations, splash zones where dogs can cool off, and of course, beer.

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  • Magazine Article

    Bloody brilliant fundraising

    Donors wait to give blood.

    A partnership between a California shelter and blood donation center saves lives

    In January, an unusual partnership between Humane Society Silicon Valley and Stanford Blood Center in California was lifesaving in more ways than one. For each person who donated blood throughout the month, the blood center contributed funds to the shelter.

    Overall, 3,395 people donated blood over 31 days, raising $6,790 for HSSV, which will go toward funding pet vaccinations and medical costs. The campaign included an on-site blood drive at the humane society led by blood center staff and volunteers.

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  • Magazine Article

    An overnight success

    Maui Humane Society’s Spring Fling Slumber Party had community members, staffers and volunteers sleeping, singing and performing challenges in the kennels with the dogs.

    Shelter slumber party tugs heartstrings, raises funds

    On Maui, a shelter slumber party turns zzz’s into dollars.

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  • Magazine Article

    Smart moves for winning grants

    Foundation funding can take your programs from good to great, but it takes more than a big idea to walk away with the cash

    The money is out there, but the competition is fierce. While there are plenty of foundations making grants available to animal welfare groups, you need more than good intentions (or dumb luck) to tap into this funding source.

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  • Magazine Article

    Follow the money

    Rescue groups can’t afford to ignore financial management best practices

    As a rescue group, you’ve got passion and good intentions in abundance, but your financial oversight skills might be in shorter supply. As too many animal welfare organizations have learned, a worthy mission won’t protect you from poor financial management or even embezzlement. The good news is that by implementing sound financial policies and practices, you can keep your organization in the black and your mission going strong.

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  • Magazine Article

    A lasting legacy

    Illustration by Shaina Lieberman, HSUS

    Planned gifts can ensure your organization’s future

    Ever wonder how to tap into animal lovers’ desire to leave a legacy? A veteran fundraiser explains the different forms of planned giving, including bequests, and how your organization can pave the way to what will likely be the largest donations you’ll ever receive.

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  • Magazine Article

    Peace, love, dogs

    To benefit animals, Louisiana humane society taps that ’60s spirit

    Folks in Covington, Louisiana, are feeling groovy on a yearly basis at St. Tammany Humane Society’s Woofstock festival. The free, one-day event is a nearly 30-year tradition that’s grown to include roughly 2,000 attendees, almost 40 sponsors, dog and human hippie costume contests, a DJ, collectible Woofstock T-shirts, local food and celebrities, children’s entertainment, raffles and, of course, beer.

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  • Magazine Article

    Marketing joy

    Find instructions on how to build a collapsible kissing booth at picturemeathome.org.

    Nonprofit offers creative campaign ideas and free marketing materials for shelters and rescues

    You likely already know the value of adoption promotions that get your community involved and inspired, but if your creative juices are running dry or you lack design skills, Picture Me @ Home is here to help.

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  • Magazine Article

    Seeds of support

    Nurturing relationships with major donors can help grow your organization

    Major gifts can boost your organization’s fundraising from so-so to stupendous, enabling you to greatly expand the reach of your lifesaving programs. But major donors aren’t going to drop out of the sky; you’ve got to grow them from the ground up. In this issue’s “Human Element” department, experts suggest ways to cultivate and sustain those relationships.

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  • Magazine Article

    A picture perfect paw-liday

    Howling with delight to meet Santa? Humane Rescue Alliance in Washington, D.C., holds six “Holiday Photos With Your Pet” events in December.

    An annual tradition at many shelters, pet photos with Santa can be a memorable way to raise funds

    Three greyhounds, two hairless cats, a turtle, a guinea pig … and a partridge in a pear tree? Santa’s white-gloved hands are full posing for pics across the country with everyone’s furry—or not-so-furry—family members. Shelters as far apart as Wisconsin Humane Society in Milwaukee, Motley Zoo in Redmond, Washington, and Utah Humane Society in Murray offer locals and their pets face time with the big guy, often in return for a donation.

    Finding the right Santa—a volunteer who loves animals, people and posing for many, many photos—is crucial to the tradition.

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  • Magazine Article

    Lasting impressions

    Interviews with local media can raise your organization’s profile and establish its presence in the community.

    Making your organization a vital presence in the community

    No wonder we often feel that we’re experiencing information overload: A 2011 study found that each of us is bombarded by the equivalent of 174 newspapers’ worth of information a day. How do you cut through the noise and rise above the sheer volume of information to reach the supporters you need for your lifesaving work?

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  • Magazine Article

    Climbing the mountain

    A successful capital campaign can fund a new shelter and elevate your organization to new heights

    Whether your lease was suddenly canceled or your ancient facility is a few cinderblocks away from collapse, a capital campaign can help you finance your new shelter. However, if your organization gets excited about a $1,000 donation, raising millions can understandably seem like a daunting task. Capital campaigns can be an uphill climb, but if you map out the journey carefully and follow some standard practices, you can fund a new facility and navigate your way to a new peak for your organization, with more donors and community support.

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