Folks in Covington, Louisiana, are feeling groovy on a yearly basis at St. Tammany Humane Society’s Woofstock festival. The free, one-day event is a nearly 30-year tradition that’s grown to include roughly 2,000 attendees, almost 40 sponsors, dog and human hippie costume contests, a DJ, collectible Woofstock T-shirts, local food and celebrities, children’s entertainment, raffles and, of course, beer.
You likely already know the value of adoption promotions that get your community involved and inspired, but if your creative juices are running dry or you lack design skills, Picture Me @ Home is here to help.
Major gifts can boost your organization’s fundraising from so-so to stupendous, enabling you to greatly expand the reach of your lifesaving programs. But major donors aren’t going to drop out of the sky; you’ve got to grow them from the ground up. In this issue’s “Human Element” department, experts suggest ways to cultivate and sustain those relationships.
Three greyhounds, two hairless cats, a turtle, a guinea pig … and a partridge in a pear tree? Santa’s white-gloved hands are full posing for pics across the country with everyone’s furry—or not-so-furry—family members. Shelters as far apart as Wisconsin Humane Society in Milwaukee, Motley Zoo in Redmond, Washington, and Utah Humane Society in Murray offer locals and their pets face time with the big guy, often in return for a donation.
Finding the right Santa—a volunteer who loves animals, people and posing for many, many photos—is crucial to the tradition.
Whether your lease was suddenly canceled or your ancient facility is a few cinderblocks away from collapse, a capital campaign can help you finance your new shelter. However, if your organization gets excited about a $1,000 donation, raising millions can understandably seem like a daunting task. Capital campaigns can be an uphill climb, but if you map out the journey carefully and follow some standard practices, you can fund a new facility and navigate your way to a new peak for your organization, with more donors and community support.
It was 8 years ago when I got into animal welfare work, and I can remember the catalyst. I was at my neighborhood coffee joint when I saw it: a calendar for sale by a local rescue group. As I flipped through it, I was struck by wave after wave of pitiful before-and-after pictures—thin, crusty-skinned dogs juxtaposed with uplifting pictures of the same dogs beaming, furry and happy after rescue and rehab. I was moved to action and I signed up to help the group that had put out the calendar. Volunteering and donating turned into a marketing and development position within the organization.
Learn which corporate and private grant-making organizations are out there and how to find them.
Funding a rescue organization requires some basic business skills in marketing, fundraising, grant writing and cost containment. Plan to set aside $5,000 to $10,000 for start-up costs for your rescue group. This should cover start-up items such as food, bowls, toys, blankets, cages, carriers, collars, leashes, litter boxes, litter and veterinary funds for your first few charges. Even if you run a fosterbased organization and ask foster providers to cover the daily cost of food, it is a good idea to have back-up items on hand.
Eight-year-old Ethan Katz didn’t start off wanting to rescue dogs for his ninth birthday—he wanted to be a dog. But when his parents declined his request for a $700 mascot costume, he decided that saving canines was the next best thing.
The Stevensville, Md., native did his homework and found Booster.com, a website that helps philanthropy-minded folks design and sell custom T-shirts to raise money for a cause or organization.
Ethan had no trouble choosing a charity. His family had recently adopted their youngest dog, Brooklyn, from City Dogs Rescue in Washington, D.C.