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Animal Impact: Secrets Proven to Achieve Results and Move the World

By Caryn Ginsberg

Why do some animal protection efforts succeed while others fail? Discover how more than 80 leading advocates create change for animals. You'll learn a seven-step system with techniques that are transforming advocacy... and the world. Find out what it takes to be effective personally and in organizations from grassroots to global. Engaging stories and practical how-tos make Animal Impact a must-read for anyone who cares deeply about helping animals.Caryn Ginsberg has spent more than a decade helping animal protection advocates utilize proven strategy and marketing approaches to get better results. She has worked with the ASPCA, The HSUS, PetSmart Charities, Farm Sanctuary, Humane Farm Animal Care, and RedRover, among others. She has served on boards of directors and advisory boards, including for the Institute for Humane Education and the Humane Research Council.