The Data Behind Pets for Life
Regardless of socioeconomic status and variations in culture, people undoubtedly love their pets. And we have the data to prove it!
By using the lessons learned from this data, you can achieve transformational change in your community.
When supplied with accurate information and a positive connection, people find it easier to make the healthiest decisions for their pets, including spay/neuter. In 2011, Pets for Life-A New Community Understanding was released with data collected from community outreach events held across the country in 2010 and 2011.
Now there's Pets for Life-An In-Depth Community Understanding, which expands on that information by incorporating findings from additional data collected from comprehensive community outreach in under-served communities throughout the U.S. during 2013.
As the program has evolved over the last several years, many lessons have been learned and appropriate adjustments and enhancements have been implemented. Data collected for over 34,000 pets and their 27,000 owners has confirmed that community outreach is a necessary component to achieve transformational change.