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Adopters Welcome

Finding a loving and happy home for every animal waiting to start a new life—that’s the goal of everyone who works in, for or on behalf of shelters and rescues. Our field is closer to achieving this goal than ever. While organizations are finding new and effective ways of promoting pet adoption, our colleagues in the animal welfare field are conducting research to evaluate old ways of thinking and investigate the success of new strategies. What we once considered progressive policies have changed over time as we accumulate new experiences and evidence. In fact, in this manual we challenge adoption policies that The HSUS promoted decades ago. We, like you, know that serving animals requires a commitment to ongoing honest reflection and constant evolution.

Adopters Welcome

Adopters Welcome Manual

Adopters Welcome highlights an approach to adoptions that embraces community members, encourages them to adopt, and helps them and their pets succeed. The approach also acknowledges the connection among all local adoption agencies and the impact adoptions, or lack of adoptions, can have on all of the animals in a community.

Tools and Resources > Adopters Welcome

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  • Magazine Article

    Forget the Fairy Tale

    Lowering your drawbridge will help more adopters and animals live happily ever after

    Almost two years ago, I set out to adopt a Chihuahua from a rescue group that prides itself on finding “carefully screened forever homes.”

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  • Training/Event

    Introducing the Adopters Welcome Approach: Finding, Engaging and Supporting More Adopters

    The Humane Society of the United States

    Learn how approaching adoptions from a fresh perspective can help you increase and enhance happy matches. This session will cover the “why” behind Adopters Welcome, by examining how research on adopters and adoption related strategies is leading to greater adoption success that you can bring to your community. This is the first in the series of five Adopters Welcome webinars.

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  • Training/Event

    Adopters Welcome Marketing: Find and Attract More Adopters

    The Humane Society of the United States

    The final webinar in our Adopters Welcome series will explore how marketing can help you overcome barriers to adoption. Discover ways to make sure you are finding and engaging all potential adopters in your community by meeting them where they are.

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  • Training/Event

    Adopters Welcome Counseling: Practicing the Conversation

    The Humane Society of the United States

     A basic conversation can be transformed into one that builds a relationship between your agency and adopters. Webinar four in the Adopters Welcome series provides tips and tricks you can use when implementing a conversation-based adoption program. Walk away with examples you can put into action immediately. This session will help leaders responsible for counselor training and supervision, as well as counselors interested learning valuable insights for their position.

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  • Training/Event

    Adopters Welcome Counseling: Preparing Your Team to Engage and Support Adopters

    The Humane Society of the United States

    Discover how to let go of applications and embrace conversations that will set pets and owners up for success. This webinar will help participants set the groundwork for conversation-based adoption counseling in their program. This session will help leaders responsible for counselor training and supervision, as well as counselors interested learning valuable insights for their position

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  • Training/Event

    Adopters Welcome Policies: Remove Barriers and Increase Options for Pets in Your Adoption Program

    The Humane Society of the United States

    Do your adoption policies help you attract potential adopters? In the second webinar in the Adopters Welcome series learn how to identify policy barriers that work against your adoption goals and make positive changes that will enable you to engage and support more good homes.

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