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Community Outreach Toolkit

The Pets for Life Community Outreach Toolkit is a product of The HSUS' Pets for Life program, supported by PetSmart Charities. This step-by-step manual guides animal care and social welfare advocates through development and implementation of a pioneering community outreach program.

You have the potential to help transform your community! We are proud to share this resource with you and thrilled to be in the company of your organization as we work together to reach people and pets in under-served communities.

How to Use the Toolkit

The toolkit is intended to be used in its entirety as a comprehensive tool and you can download the complete toolkit in PDF format for free or purchase the print version on Marketplace. You can also download chapters individually by clicking on the chapter name below. NOTE: The interactive functionality of the toolkit is available only in the complete download and not the individual chapters.

Table of Contents

1. Introduction

2. About Pets for Life

3. Testimonials

4. Community Assessment

5. Program Goals and Strategic Planning

6. Coalition Building

7. How to Approach and Talk to People

8. Effective Spay/Neuter Outreach

9. Outreach Events

10. Engaging Faith-Based Groups

11. Cats

12. Dog Training

13. Tracking and Gaining Program Support

14. In Closing


The Pets for Life Community Outreach Toolkit has been made possible by the generosity of PetSmart Charities.

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