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Community outreach

Discover how focused, purposeful and effective community outreach can be part of your organization's strategy and how building positive relationships with pet owners can improve the quality of life for pets and people in your community.

  • "I know what's best for your dog"

    With a love for animals and with my criminal justice degree in hand, I began my career in animal welfare as a humane law enforcement officer. In my mind, it couldn’t get any better than this. I had such a drive, a pure desire to rescue animals. I would be the voice for the animals who couldn’t speak for themselves. I was empowered. I would find them, rescue them and get them into what I was sure were better, more loving homes.

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Most recent Tools and Resources > Community outreach

  • Magazine Article

    Scrap the trap

    <em>Animal Sheltering</em> magazine Summer 2018

    Download this Mouthpiece to let your community know there are better ways to handle wildlife conflicts

    Download this Mouthpiece to let your community know that there are better ways to handle wildlife conflicts.

    Browse additional Mouthpieces designed to aid your community outreach. To submit a PSA your organization designed, contact us at

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  • Magazine Article

    Tour of duty

    Service members are a force for good at Virginia shelter

    Naval Station Norfolk in Virginia’s Hampton Roads region is the country’s largest naval installation, and it’s common to see young service members in the lobby of the Norfolk SPCA. Many are there to adopt or to bring their pets to the shelter’s veterinary clinic; others come to volunteer their time to help homeless animals.

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  • Magazine Article

    We stand up for the five freedoms

    <em>Animal Sheltering</em> magazine Spring 2018

    Download this Mouthpiece to show your shelter is committed to providing the five freedoms

    The Five Freedoms is an animal welfare standard developed by the U.K. Farm Animal Welfare Council and adapted by the Association of Shelter Veterinarians for pets in shelters. Download this Mouthpiece to show your community that your shelter is commited to providing your animals with the five freedoms.

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  • Magazine Article

    Better together

    PAWS NY volunteer Sarah visits Arnold Johnston and his dog Jade

    Innovative house call program helps elderly New Yorkers keep their pets

    After Rachel Herman noticed many elderly owners surrendering their beloved pets because they could no longer provide daily care, she founded Pets Are Wonderful Support (PAWS) NY, a house call program that brings free pet care to her city’s most vulnerable pet owners. Now providing assistance to around 400 pets each week, the program is changing lives in ways Herman never imagined.

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  • Magazine Article

    Making the grade

    Members of the Boys &amp; Girls Club are all smiles after making dog toys at the Humane Society of Broward County.

    Florida shelter achieves high marks in humane education

    A humane education program that pays for itself?

    It’s not a pipe dream, says Caroline Crane, vice president of education at the Humane Society of Broward County in Florida.

    The open-admission shelter reaches tens of thousands of children and adults in the community each year through its rich roster of educational programs—all while generating more than $160,000 in direct revenue.

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  • Blog Post

    Why we should celebrate adopted pets online

    The power of social media still moves people (and can help you place homeless animals!)

    Wouldn’t it be wonderful if you could help get more pets adopted—without spending any money or even getting up from your chair? And have fun while you’re doing it? 

    On Thursday, Dec. 7, you’ll have the chance to do just that, when you join The Shelter Pet Project for its Eighth Annual Celebrate Shelter Pets Day.

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