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The success of your shelter or rescue operation goes hand in hand with the success of your fundraising approach. Learn how animal care organizations raise the money needed for everything from basic necessities to ambitious, innovative programs through events, grants, donor care and more.

  • Seeds of support

    Major gifts can boost your organization’s fundraising from so-so to stupendous, enabling you to greatly expand the reach of your lifesaving programs. But major donors aren’t going to drop out of the sky; you’ve got to grow them from the ground up. In this issue’s “Human Element” department, experts suggest ways to cultivate and sustain those relationships.

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  • Strength in funders

    What do you do when you’ve got a special project in mind, one that you think would do wonders for your animals, but you don’t have the budget? Or when you’ve got an amazing, adoptable animal who simply has the misfortune to have some serious (and expensive) medical issues?

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Most recent Tools and Resources > Fundraising

  • Magazine Article

    A lasting legacy

    Illustration by Shaina Lieberman, HSUS

    Planned gifts can ensure your organization’s future

    Ever wonder how to tap into animal lovers’ desire to leave a legacy? A veteran fundraiser explains the different forms of planned giving, including bequests, and how your organization can pave the way to what will likely be the largest donations you’ll ever receive.

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  • Magazine Article

    Peace, love, dogs

    To benefit animals, Louisiana humane society taps that ’60s spirit

    Folks in Covington, Louisiana, are feeling groovy on a yearly basis at St. Tammany Humane Society’s Woofstock festival. The free, one-day event is a nearly 30-year tradition that’s grown to include roughly 2,000 attendees, almost 40 sponsors, dog and human hippie costume contests, a DJ, collectible Woofstock T-shirts, local food and celebrities, children’s entertainment, raffles and, of course, beer.

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  • Magazine Article

    Marketing joy

    Find instructions on how to build a collapsible kissing booth at

    Nonprofit offers creative campaign ideas and free marketing materials for shelters and rescues

    You likely already know the value of adoption promotions that get your community involved and inspired, but if your creative juices are running dry or you lack design skills, Picture Me @ Home is here to help.

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