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Adoption and transfer

Improve and increase adoptions—discover new adoption marketing ideas, best practices in transfer, inspirational stories of unlikely adoptions, resources to improve the adoption process and more.

  • Just the facts, ma’am … or maybe not!

    We are truly living in a remarkable age, when new studies and data on sheltering are shaping and confirming best practices seemingly every day. For the first time ever, we can truly set policies based on what we actually know, not what we think we know.

    But no matter how much science and evidence is produced to dispel a myth (like “black dogs are overlooked for adoption”) or support a new best practice (such as eliminating adoption barriers), our field is often slow to embrace new information and make change.

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  • Transporting to the future

    Ten years ago, in a small, tidy shelter in one of the poorest areas of Mississippi, that was one of the first questions I heard. I was in Mississippi working on a project to assess the severity of the overpopulation issue, helping develop effective spay/neuter messaging and provide hands-up help in training, networking and some funds working on a project launched in the wake of Hurricane Katrina.

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Most recent Tools and Resources > Adoption and transfer

  • Blog Post

    Finding a cat a home

    Are we missing the good apples while trying to catch the bad?

    I was traveling recently to conduct a series of Rethinking the Cat trainings in Kansas and Oklahoma through our Humane State program. Having done many of these cat trainings around the country, we hear many of the same concerns, challenges and questions—often with a unique local flair. 

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  • Blog Post

    Just the facts, ma’am … or maybe not!

    Are we holding on to outdated beliefs just to make our brains comfortable? Inga Fricke explains how challenging our biases can help us save more pets.

    We are truly living in a remarkable age, when new studies and data on sheltering are shaping and confirming best practices seemingly every day. For the first time ever, we can truly set policies based on what we actually know, not what we think we know.

    But no matter how much science and evidence is produced to dispel a myth (like “black dogs are overlooked for adoption”) or support a new best practice (such as eliminating adoption barriers), our field is often slow to embrace new information and make change.

    Read More

  • Magazine Article

    Who wants to adopt a ‘Game of Thrones’ fan?

    Offbeat animal biographies humanize shelter pets

    According to the Facebook page of Young-Williams Animal Center in Knoxville, Tennessee, Bootsy is a popular middle school cheerleader who loves Taylor Swift and hates rap. She’s also a black-and-white cat. “This cat and I are the same person,” deadpans a commenter, tagging a friend.

    That’s the point, says marketing manager Courtney Kliman: The creative Facebook and Instagram posts are designed not only to grab people’s attention, but also to make people see themselves in the adoptable animals.

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  • Blog Post

    'Return' is not a dirty word

    Pets who come back present opportunities for us to learn

    When I travel the country sharing the Adopters Welcome philosophy with shelters and rescue groups, there’s one refrain I hear over and over:  “But if we eliminate our home checks, landlord checks and other hurdles and actually embrace people who want to adopt, rather than scrutinize and judge them, the animal might get returned!”

    My standard response: "So what?"

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  • Magazine Article

    Who's afraid of a big black cat?

    Shelters shed long-held Halloween fears and celebrate their black beauties

    Black cats are unlucky. They live with witches and satanists. They embody evil. And heaven forbid one ever crosses your path.

    These silly superstitions are unfounded, of course. But have you been buying into a different set of myths about black cats?

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  • Magazine Article

    Black is the new black

    Download this Mouthpiece to encourage adopters to consider black cats

    Black cats are often overlooked. Download this Mouthpiece to encourage adopters to consider black cats.

    Browse additional Mouthpieces designed to aid your community outreach. To submit a PSA your organization designed, contact us at asm@humanesociety.org.

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