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Increase adoptions

While we work hard to drive people to adopt, the majority of pets still come from other sources. Here you'll find the tools you need to attract more pet adopters, find new audiences for pet adoptions and create successful adoption experiences.

  • Adopters Welcome manual

    Adopters Welcome highlights an approach to adoptions that embraces community members, encourages them to adopt, and helps them and their pets succeed. The approach also acknowledges the connection among all local adoption agencies and the impact adoptions, or lack of adoptions, can have on all of the animals in a community.

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Most recent Tools and Resources > Increase adoptions

  • Blog Post

    Finding a cat a home

    Are we missing the good apples while trying to catch the bad?

    I was traveling recently to conduct a series of Rethinking the Cat trainings in Kansas and Oklahoma through our Humane State program. Having done many of these cat trainings around the country, we hear many of the same concerns, challenges and questions—often with a unique local flair. 

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  • Magazine Article

    Who wants to adopt a ‘Game of Thrones’ fan?

    Offbeat animal biographies humanize shelter pets

    According to the Facebook page of Young-Williams Animal Center in Knoxville, Tennessee, Bootsy is a popular middle school cheerleader who loves Taylor Swift and hates rap. She’s also a black-and-white cat. “This cat and I are the same person,” deadpans a commenter, tagging a friend.

    That’s the point, says marketing manager Courtney Kliman: The creative Facebook and Instagram posts are designed not only to grab people’s attention, but also to make people see themselves in the adoptable animals.

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  • Magazine Article

    Who's afraid of a big black cat?

    Shelters shed long-held Halloween fears and celebrate their black beauties

    Black cats are unlucky. They live with witches and satanists. They embody evil. And heaven forbid one ever crosses your path.

    These silly superstitions are unfounded, of course. But have you been buying into a different set of myths about black cats?

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  • Magazine Article

    Positive outlook

    Arizona shelter doesn’t let FIV stand in the way of a good home

    An Arizona facility markets its FIV-positive kitties.

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  • Magazine Article

    Walking a mile in the other veterinarian’s shoes

    Public health veterinarian Tamerin Scott, right, a frequent volunteer at the Amanda Foundation’s quarterly Wags for Wellness in Watts clinics in Los Angeles, delivers a pooch into waiting arms.

    Shelter vets and private practitioners can save lives through collaboration

    Ideally, all veterinarians would work in harmony to ensure animals in their communities receive the medical attention they need. Unfortunately, relationships between shelter veterinarians and private practitioners are often marked by misunderstanding or mistrust. The persistent, misguided stereotypes—private vets are greedy, shelter vets provide inferior care—can make cooperation difficult. In Southern California, the veterinary community is trying to improve communication between the two camps—with the goal of greater understanding and partnerships to benefit animals.

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  • Magazine Article

    Marketing joy

    Find instructions on how to build a collapsible kissing booth at picturemeathome.org.

    Nonprofit offers creative campaign ideas and free marketing materials for shelters and rescues

    You likely already know the value of adoption promotions that get your community involved and inspired, but if your creative juices are running dry or you lack design skills, Picture Me @ Home is here to help.

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