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Increase adoptions

While we work hard to drive people to adopt, the majority of pets still come from other sources. Here you'll find the tools you need to attract more pet adopters, find new audiences for pet adoptions and create successful adoption experiences.

  • Adopters Welcome manual

    Adopters Welcome highlights an approach to adoptions that embraces community members, encourages them to adopt, and helps them and their pets succeed. The approach also acknowledges the connection among all local adoption agencies and the impact adoptions, or lack of adoptions, can have on all of the animals in a community.

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Most recent Tools and Resources > Increase adoptions

  • Magazine Article

    A special kind of service

    Maggie May was adopted from Blue Mountain Humane Society.

    Nonprofit helps match veterans and service members with shelter animals

    Pets for Patriots matches veterans with overlooked shelter pets.

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  • Blog Post

    Finding a cat a home

    Are we missing the good apples while trying to catch the bad?

    I was traveling recently to conduct a series of Rethinking the Cat trainings in Kansas and Oklahoma through our Humane State program. Having done many of these cat trainings around the country, we hear many of the same concerns, challenges and questions—often with a unique local flair. 

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  • Magazine Article

    Who wants to adopt a ‘Game of Thrones’ fan?

    Offbeat animal biographies humanize shelter pets

    According to the Facebook page of Young-Williams Animal Center in Knoxville, Tennessee, Bootsy is a popular middle school cheerleader who loves Taylor Swift and hates rap. She’s also a black-and-white cat. “This cat and I are the same person,” deadpans a commenter, tagging a friend.

    That’s the point, says marketing manager Courtney Kliman: The creative Facebook and Instagram posts are designed not only to grab people’s attention, but also to make people see themselves in the adoptable animals.

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